Celebrate Small Business Saturday & Promote Your Business


Since 2010 American Express (Amex) has helped increase foot traffic to small businesses across the country by providing American Express card holders incentives to go out and shop on the designated day. This year, it's November 25th (Saturday). Amex card holders now receive double points when they shop at small businesses.

Over 1.3 million businesses participated in 2015, resulting in approximately $16.2 billion in consumer spending by 95 million consumers. That is impressive participation growth from 2013, and this year is expected to increase.

Nearly every credit card processor is on board in supporting this American Express "holiday". It's a great way to celebrate communities in a unique way, and bring people together to promote business growth. Small businesses play an important role in our economy, and we want to see them succeed.

Here are some ways to participate before, during, and after the big day:

  • Leading up to Small Business Saturday, tell the people you love about the small businesses you love. Encourage friends, family, and neighbors to do the same using #ShopSmall on social media
  • On Nov 25, get out and shop the small businesses in your community! Be sure to share your favorite places using #ShopSmall and #SmallBizSat.

You can learn more about Small Business Saturday by clicking here. Create your own marketing material to promote your business by clicking here.

Here's an example of what Merchant Intelligence Report has created for our social media and promotional marketing materials to help support this event.